Our founder Sanjay Nigam has spent two decades across entertainment, fashion, and allied industries, watching a truth too glaring to ignore: India’s fashion landscape was fractured.
The talent was undeniable, the craftsmanship abundant, yet the industry lacked cohesion. Designers with vision struggled for capital. Hidden talent rarely found its stage. Visionaries were left stranded without the networks that could propel them forward. When COVID-19 dismantled the old guard and exposed the fragility of traditional systems, Sanjay recognised a revolution waiting to be claimed as opposed to complaining about the crisis. Thus, FEF emerged to bridge fault lines and champion creators history might have overlooked. Today, we pair investment with insider knowledge and strategic counsel for our brands which is a stark contrast to passive financers. Our “Pitch To Get Rich” OTT show reframes fashion as prime-time entertainment, spotlighting homegrown labels and their audacity. Our MadeAsMe retail chain closes the loop, delivering these stories directly to the consumer. FEF is sure a venture studio. But more than that it is a movement here to disrupt. Under Sanjay Nigam, we are scripting the future of Indian fashion, architecting the unity this industry always deserved.
Our Mission
Because fashion needs founders.
Ideas are everywhere, but execution needs fuel. We invest in bold fashion entrepreneurs ready to build fashion brands. If you're here to lead, we're here to power your vision and turn your fashion dreams into reality.
Discover the stories, moments, and voices that shape our vision.
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Stage 2
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Stage 3
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Stage 4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id placerat ipsum, in placerat dui. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce mattis laoreet enim, id convallis felis volutpat et. Phasellus feugiat molestie lorem, et bibendum risus fringilla vitae. Aliquam feugiat vitae ante vitae sodales.