Our Story

Our founder Sanjay Nigam has spent two decades across  entertainment, fashion, and allied industries, watching a truth too  glaring to ignore: India’s fashion landscape was fractured.

The talent was undeniable, the craftsmanship abundant, yet the  industry lacked cohesion. Designers with vision struggled for capital.  Hidden talent rarely found its stage. Visionaries were left stranded  without the networks that could propel them forward.
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When COVID-19 dismantled the old guard and exposed the fragility of traditional systems, Sanjay recognised a revolution waiting to be  claimed as opposed to complaining about the crisis. Thus, FEF emerged to bridge fault lines and champion creators history might have overlooked.
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Today, we pair  investment with insider knowledge and strategic counsel for our brands which is a stark contrast to passive financers. Our “Pitch To Get Rich” OTT show  reframes fashion as prime-time entertainment, spotlighting homegrown  labels and their audacity. Our MadeAsMe retail chain closes the loop,  delivering these stories directly to the consumer.
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FEF is sure a venture studio. But more than that it is a movement here to  disrupt. Under Sanjay Nigam, we are scripting the future of Indian  fashion, architecting the unity this industry always deserved.